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City of Prince Rupert Rebrands as City of Rainbows With Indigenous Inspiration

Publisher: CFNR
Posting Date: March 1, 2022
Year Published: 2022
Abstract:
From now on the City of Prince Rupert will also officially be known as the City of Rainbows. The new tagline is part of an extensive rebranding campaign which also features a new logo, custom graphics, and unique guidelines. However, not wanting the logo to look childish, Mather’s design uses a modified arch design with a Ts’msyen formline element. 
Local Government(s):
Full Text Word Count: 496
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